New York Fashion Week is no longer invite-only runway shows, but an entertainment for everyone who wishes to be a part. The cosmetics brand Maybelline hosted their Maybelline House in SoHo and I decided to stop by this Lower East Side pop-up. Of course, a great way to promote and have guests test out their latest products, it was also fun and interactive. There was a dope DJ on the 1 & 2’s, light refreshments and mocktails , personalized tees & totes, and even a makeover bringing the brand to life. The space was fabulously decorated with Instagram content worthy installations, my favorite was the pink version of New York City’s Subway. Your favorite beauty YouTuber’s and Guru’s were in attendance such as Adriana Lima and Make Up By Shayla.

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